Inside AF Mobile

Living Our Brand

March 14, 2016 06:06 AM

AF_NEW LOGO_600x210Now that you’ve heard about our new brand and seen our new logo, we want to share what our teams are doing to live the new American Fidelity brand.

Late last year Brand Champions were selected to represent each team in our Company. In February all Colleagues attended brand training and since then our Brand Champions have been conducting follow-up workshops. The workshops are designed to help each team come up with three measurable objectives they would like to meet that will help make things simpler for our Customers. Below are updates from a few areas.

Account Administration

“In our workshops we discussed how we can better serve our special Customers by living the new brand with our daily job functions,” said Brand Champion Shawna Sparks.

Discussions during their workshops included cross-training, being supportive and providing helpful feedback to each other and understanding that the end goal is delighting our Customers with each interaction as representatives of AF.

Customer Service

The Colleagues on floor 7 are doing their part to remain focused on the Customer by holding five workshops, and one of these is being held on a Saturday to ensure phone coverage is not compromised.

“The team is excited for what the different opinion brand means for the future of AF,” said Brand Champions Emily Fasnacht and Kari Geissler.

Enrollment Solutions

The team is currently in the process of conducting their brand workshops and have scheduled four sessions to keep the groups small and friendly.

“We have a number of items already that I believe will make our processes cleaner and quicker, becoming a benefit to our Customers,” said Brand Champion Charlotte Blest.

Disability, Flex, Medical and Production Control

Brand workshops have been held for these groups and they are focused on the Customer’s changing needs.

“Making sure there is a centralized spot for everyone to gather the same data for a Customer is part of not only standardizing guidelines, but also to make sure Customers are getting consistent information,” said Brand Champion Melissa Duggan.

These are updates from just a few of our teams. We are excited to provide a different opinion for our Customers! If you’d like to join our team, check out our job openings and learn about our hiring process


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