Have you been following our social media pages the past few days? Have you been anxiously waiting to see and hear about our big news? Well, the day is here!
Today we roll out our new brand, American Fidelity, a different opinion. The new American Fidelity brand sets us apart from the competition and enable us to better serve our unique Customers.
The new brand theme, “a different opinion,” positions AF as being different from competitors and the one Customers should always consider when purchasing supplemental benefits.
Our new logo symbolizes this different opinion by raising up a different red bar in contrast to the others which are all the same.The red also happens to be the same color as the Company name, implying that American Fidelity is the different opinion.
With the new brand we understand that our Customers are unique and they deserve a specialist. Our Colleagues have been preparing for this change through brand training, where they have be given detailed research and insight into the brand, the logo and our focus.
Our Customers deserve a specialist. You deserve an Employer of Choice. This is our new recruiting tagline that follows suit with our new brand. We believe our Colleagues are our greatest asset and making sure they work in an environment that is positive helps them provide the best Customer service they can!
Check out our new, streamlined website to learn more and be sure to visit our Careers page to see our current job openings. Learn about our hiring process and get tips on getting hired at American Fidelity.